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Fermatika Oktavia Hanna & Nila Rahayu https://doi.org/10.5281/zenodo.8318735 This research investigates the influence of green marketing mix, value perception, and purchase intention on energy-efficient electronic products in the city of Mataram. The study aims to measure the impact of green marketing mix on value perception and purchase intention through the e-commerce platform for energy-efficient electronic products […]

Risky Ade Sanjaya, L. Mimbar & Surahman Hidayat https://doi.org/10.5281/zenodo.8304517 This research analyzes the influence of Attitude, Values, and Trust on Consumer Satisfaction in online shopping services among Shopee users, particularly students of STIE AMM Mataram. Through this study, factors contributing to the formation of Consumer Satisfaction in the increasingly vital e-commerce context can be identified.

Yeldy Dwi Genadi & Sherwin Ary Busman https://doi.org/10.5281/zenodo.8302288 This study aims to determine the influence of experiential marketing through customer satisfaction on repurchase intentions for GoFood and GrabFood in the city of Mataram. This type of research falls under associative research. The population used in this study consisted of customers of GoFood and GrabFood in

Yusi Faizathul Octavia & M. Prajati https://doi.org/10.5281/zenodo.8232286 The aim of this research is to evaluate the influence of Social Media, comprising Hedonic Motivation, Attractiveness, Electronic Word of Mouth, Trustworthiness, and Website Quality, on Impulsive Buying. An associative research design was adopted as the study’s framework. Purposive sampling technique was used to distribute 100 copies of