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• The Influence of Social Media on Online Impulsive Buying Behavior: A Case Study on the Community of Mataram City.

Yusi Faizathul Octavia & M. Prajati

• Gastronomic Journeys: The Nexus of Experiential Marketing, Satisfaction, and Repurchase Intentions on GoFood and GrabFood.

Yeldy Dwi Genadi & Sherwin Ary Busman

• Shaping Satisfied Online Shoppers: Exploring Attitude, Value, and Trust Impact in Online Shopping Services among STIE AMM Mataram's Shopee Users.

Risky Ade Sanjaya, L. Mimbar & Surahman Hidayat

• Greening the Digital Landscape: Investigating the Impact of Green Marketing Mix on Value Perception and E-commerce Purchase Intentions for Energy-Saving Electronic Goods.

Fermatika Oktavia Hanna & Nila Rahayu

• Amplifying Impulsive Buying in E-commerce through Fintech: Investigating the Significance of Digital Marketing among Mataram City Dwellers.

Didy Ika Supryadi, Adrianda Anwar & M. Mujahid Dakwah